STRAHINJA TODOROVIĆ, STAFF PRODUCT DESIGNER

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spec ops for messy b2b saas

Free engineering time and unlock product growth. 11+ years of turning complex, hard-to-use products into streamlined platforms

PRODUCT DESIGNER, 2024-2025

CURATED FOR YOU

AI-powered Fashion Merchandizing

  • ✦ Designed internal tools and workflows that enable merchandisers to work with AI and quickly build curated experiences for their customers

Staff product designer, 2021 – 2025

FLORENCE HEALTHCARE

Clinical trials software platform for document management workflows

  • ✦ Led UX strategy for strategic accounts – several of the Top-10 Bopharma giants
  • ✦ Established and matured Design and Product Discovery practices
  • ✦ Designed two 0-1 products

uX lead, 2014 – 2020

VIDEOTEL

Best in class maritime training and fleet management, est 1973

  • ✦ Led UX effort on a 6-year long platform rebuild and expansion
  • ✦ Designed 7 products in a cohesive and unified platform experience, covering Online, Video & CBT Maritime Training; Creating, Scheduling and Reporting on competency-based training and curriculum, Exams, Performance reporting and management, and Internal Support Tools

uX DESIGNER, 2012 – 2017

SENTINEL SOFTWARE

Software development agency

  • ✦ 0-1 Design on a B2B product for end-to-end lifecycle of Maritime competency-based training
  • ✦ Designed features for a commercial real estate CRM
  • ✦ Various Marketing websites and visual design (Dribbble, outdated)

Let's work together

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